2021 USPS Postage Rates & Promotions

Increased Postage Rates

Where can I see the new rates?

We have compiled a complete list of the updated USPS 2021 postage rates here.

When do the new rates take place?

The increased postage rates will be effective starting on January 24, 2021.


USPS Promotions

These new promos, similar to last year’s promos, offer marketers the chance to sign up for postage savings by category. A total of 6 promotions are offered for 2021 and we’re giving you the complete list below. See which ones apply to you and your business so you can take advantage of these discounts!

This calendar highlights the registration and promotion periods for this year. (Click on the calendar to download it as a PDF)

*Important Note – only one promo can be applied to a mail piece or mailing at a time. The USPS does not allow stacking promos to increase postage discounts.

 

First Class Mail Promos

1. Earned Value Promotion

Registration Period:  February 15, 2021 – March 31, 2021

Promotion Period:  April 1, 2021 – June 30, 2021

USPS is encouraging mailers Business Reply and Courtesy Reply mail pieces.  Mailers who register their Mailer ID, Permit(s), and use eligible Intelligent Mail barcodes on their BRM and CRM pieces may receive a $0.02 postage credit for each mail piece that is placed in the mail stream by the recipient and scanned during the promotion period.

Eligible Mail:

Business Reply Letter Mail

Courtesy Reply Letter Mail

More details here


2. Personalized Color Transpromo Promotion

Registration Period: May 15 – December 31, 2021

Promotion Period: July 1 – December 31, 2021

This promo is intended to incorporate marketing messages highlighted utilizing color, dynamic variable print and personalization.  Color messaging within bills and statements enhances the value of First-Class Mail by fostering a better connection and response from consumers.  This promotion will provide an upfront postage discount to participants that meet the program requirements.

Eligible Mail:

First Class Mail – presort and automation letters

More details here


First Class Mail & Marketing Mail Promos

3. Emerging and Advanced Technology Promotion

Registration Period: January 15, 2021 – August 31, 2021

Promotion Period: March 1, 2021 – August 31, 2021

To participate in this promotion, mail pieces must incorporate any of the following technologies: NFC technology, Video in Print (ViP), an “Enhanced’ Augmented Reality, Virtual Reality, Mixed Reality, Integration with VoiceAssistants, and Digital to Direct Mail. These technologies will allow the recipient to engage in an interactive experience using the mail piece and mobile devices, tablets, etc.

Eligible Mail:

First Class Mail – letters, cards, and flats

Marketing Mail – letters and flats

NonProfit Marketing Mail – letters and flats

More details here


4. Informed Delivery Promotion

Registration Period: July 15, 2021 – November 30, 2021

Promotion Period: September 1, 2021 – November 30, 2021

Informed Delivery is a consumer-facing feature that provides users the opportunity to digitally preview their household mail and manage packages arriving soon.  Business mailers can conduct an “interactive campaign” which integrates colorful and interactive campaign elements to enhance and extend the mail moment for consumers, thus reaching their target audiences on a digital channel.

Eligible Mail:

First Class Mail – automation letters, postcards, and flats

Marketing Mail – automation letters and flats

NonProfit Marketing Mail – automation letters and flats

More details here


Marketing Mail Promos

5. Tactile, Sensory & Interactive Promotion

Registration Period: December 15, 2020 – July 31, 2021

Promotion Period: February 1, 2021 – July 31, 2021

The TSI promotion encourages marketers to incorporate innovative techniques and treatments on their mailpieces in order to drive their customer engagement and response rates.  There are three featured categories in this promo – Specialty inks, Specialty paper, and Interactive elements.

Eligible Mail:

Marketing Mail – letters and flats

NonProfit Marketing Mail – letters and flats

More details here


6. Mobile Shopping Promotion

Registration Period: June 15, 2021 – December 31, 2021

Promotion Period: August 1, 2021 – December 31, 2021

This promotion encourages mailers to integrate mobile technology with direct mail, thus creating a convenient method for consumers to do their online shopping.  The mailpiece must include mobile technology that can be read, scanned,  or activated by a mobile device and leads the recipient to a mobile-optimized shopping website with the ability to complete a financial transaction.

Eligible Mail:

Marketing Mail – letters and flats

NonProfit Marketing Mail – letters and flats

More details here


How to register?

To see step-by-step instructions on how to register for all these promotions (except Earned Value), follow the USPS “How to Enroll” link here. To register for the Earned Value Promotion, use this registration guide.

For questions about these discounts and rates, we are happy to help! Contact your Account Manager or contact us here.