Aradius ENHANCE

Boost your direct mail response rate by 23-46% by pairing it with our digital channels!

Download the ENHANCE Spec Sheet Download the ENHANCE Overview PDF

What is ENHANCE?

Instead of sending out a traditional solo direct mail campaign, ENHANCE combines your direct mail with 7 digital technologies to create an omni-channel experience that increases your return on investment by reaching your target audience on multiple channels at the same time.

Your direct mail pieces are mailed out to your mailing list. Then, the creative that you used in your print piece will be shown to that same audience simultaneously across the web while tracking engagement – including visits to your website. We provide a custom online dashboard so you can easily track all of your campaign’s performance in real-time!

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Effective Touchpoints

ENHANCE is comprised of these 7 digital technologies geared towards getting you the best results.

All trackable in your online portal.

How ENHANCE Works:

STEP 1

Social Ads

Just before your mail campaign is scheduled to arrive in mailboxes, the individuals on your mail list will see your business ads with the same message on their social media accounts.

STEP 2

Mail is Delivered

Your mailings are tracked with cutting edge barcode technology. This allows you to know exactly when your mail pieces are due to arrive in prospects’ mailboxes and enables you to plan for the influx of new customers.

STEP 3

Google & Social Media Follow Up

ENHANCE displays your online ads to a targeted geographical group of prospective patients instead of just the people who went to your website. This way you have more of a chance of hitting everyone on your mailing list with online ads as they are receiving your mail pieces, giving you exponential results!

WHAT OUR CLIENTS HAVE TO SAY

We love ENHANCE because it allows us to reach out to missed opportunities. It has put us much more in touch with evaluating how effective our mailings are!

John, Officer, Regional Medical Facility

Questions?

 

Why should I run an ENHANCE campaign?

Repetition is key to effective marketing – 80% of sales are made between the 8th and 12th contact, which is what makes ENHANCE so effective. Online follow-up ads keep your business in front of your unique visitors. Work with our team to set up the best campaign for your business.

Direct mail already works great for me. Do I need ENHANCE?

If direct mail is already working well for you, that is all the more reason to invest in ENHANCE! The other three dimensions that are included in ENHANCE were specifically chosen because they increase the return on investment from your campaign by making your brand top of mind for your target audience.

How much does ENHANCE cost?

Not much – just pennies per piece. However, since each campaign is tailored to your specific business, we need to discuss your business goals before giving you a quote. Some of our technologies are sold A La Carte, but the best results come from using ENHANCE as a total package. Reach out to our team for pricing.

If direct mail hasn’t worked for me in the past, will ENHANCE make any difference?

Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. The best way to judge success and failure is return on investment. If you make more than you spent – success! Call Tracking specifically allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought!

Download the ENHANCE Overview PDF

Please fill out the form below to download more details on the 7 technologies included in ENHANCE.