When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to kick-start your efforts. Relevance doesn’t require tons of data. Customers […]
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In today’s world of social distancing and working from home, marketers are seeing an exploding use of QR Codes, which connect buyers to marketing and product information in a safe and touch-less way. QR Codes give buyers confidence that you value their health and safety, while still giving them access to the information they want […]
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When you want to get something right, consult the experts. For direct mail, there is no greater expert than the U.S. Postal Service. Here are five tips for foolproof direct mail from the USPS that every marketer should know. Choose your format first. Before you start your design, choose your mailing format carefully. Know how […]
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Getting one step closer to maximizing your ROI with personalized marketing material. Want to be the best? Compete with the best. That’s a powerful motto, whether in sports or business. Here are five marketing strategies used by top marketers that you should be using, as well. Let’s take a look! Top strategy #1: Break down […]
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Increased Postage Rates Where can I see the new rates? We have compiled a complete list of the updated USPS 2021 postage rates here. When do the new rates take place? The increased postage rates will be effective starting on January 24, 2021. USPS Promotions These new promos, similar to last year’s promos, offer marketers […]
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Automate Redundancies When it comes to ordering print, did you know that you can save money by changing from traditional ordering methods, such as sending email requests or placing orders over the phone, to a streamlined automated storefront? Here are five ways this simple change can boost your bottom line: 1. Faster, easier ordering. Every […]
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Hard Work Pays Off Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success. 1. Two-thirds of shoppers use more than one channel. This data comes from the Wharton School […]
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The Need for Personalized Content Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a lower cost and get the same results? Not anymore. Why? Because long-term profits have become highly correlated with customer engagement and loyalty, and personalization is […]
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Getting started Quality mailing lists are an absolute necessity when setting up a Direct Mail campaign. All that careful work and scrutiny you put into your mailer’s design and copy will mean nothing if your mailing list is filled with random prospects. The Direct Mail experts at Aradius Group have been building quality mailing lists […]
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Did you know that customers who shop on multiple channels have a 30% higher customer lifetime value than those who use a single channel? Multichannel marketing works! Using a combination of digital and print in your marketing campaign generates the best results. Here are 5 ways print and social media complement each other. 1. Print […]
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Categories and questions you may need to consider 1. BEST MAIL FORMATS Cost effective formats for direct mail: Understanding US postal requirements is an overwhelming task, but we can help make it easier for you. We have compiled a list of of the top 10 most popular, cost saving mail formats for you to use […]
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