Ever wish there were a simple way to condense a wealth of marketing wisdom into a nice, neat package? This five-point checklist is a handy resource to have in your back pocket. Establish all five areas with every campaign, every time, and you’ll get outstanding results. 1. Craft the right message Before you start writing […]
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Print continues to receive a lot of attention from marketers. Why? Because it works! However, there are many misperceptions about print that cause marketers to overlook its value. Let’s look at three myths about print marketing and the reality behind them: 1. Print is all or nothing. Many marketers think that either you live in […]
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Whether it’s on the runway or in the mailbox, everyone wants to get their best “look.” For print jobs, this means excellent color and resolution, terrific design, and details that match up the way they should. But there are other factors in putting your best foot forward that are often overlooked. Beyond the basic design, […]
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When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help you improve your results, even if your design is already working for you. In this post, we will explore a simple envelope. Where do people’s eyes go first? How can […]
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When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to kick-start your efforts. Relevance doesn’t require tons of data. Customers […]
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In today’s world of social distancing and working from home, marketers are seeing an exploding use of QR Codes, which connect buyers to marketing and product information in a safe and touch-less way. QR Codes give buyers confidence that you value their health and safety, while still giving them access to the information they want […]
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When you want to get something right, consult the experts. For direct mail, there is no greater expert than the U.S. Postal Service. Here are five tips for foolproof direct mail from the USPS that every marketer should know. Choose your format first. Before you start your design, choose your mailing format carefully. Know how […]
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Getting one step closer to maximizing your ROI with personalized marketing material. Want to be the best? Compete with the best. That’s a powerful motto, whether in sports or business. Here are five marketing strategies used by top marketers that you should be using, as well. Let’s take a look! Top strategy #1: Break down […]
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Increased Postage Rates Where can I see the new rates? We have compiled a complete list of the updated USPS 2021 postage rates here. When do the new rates take place? The increased postage rates will be effective starting on January 24, 2021. USPS Promotions These new promos, similar to last year’s promos, offer marketers […]
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Automate Redundancies When it comes to ordering print, did you know that you can save money by changing from traditional ordering methods, such as sending email requests or placing orders over the phone, to a streamlined automated storefront? Here are five ways this simple change can boost your bottom line: 1. Faster, easier ordering. Every […]
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Hard Work Pays Off Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success. 1. Two-thirds of shoppers use more than one channel. This data comes from the Wharton School […]
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